Lead generation, pay-per-call and pay-per-click ad products are integrated
under a unified ad management portal for local advertisers

MOUNTAIN VIEW, CA – 4 November 2008 – Matchpoint, a local search service that connects people and businesses, announced today the next version of its advertising platform that now integrates three local online advertising products into the Matchpoint AdCenter – the company’s award winning ad management portal. Ad products now offered to local advertisers include:

TrafficPoint™
Advertisers looking to direct high quality traffic to their website or form would use TrafficPoint.  Ads receive priority placement in search results and unique destination URLs enable tracking and data passing. Businesses are charged on a per-click basis.

CallPoint™
Businesses that can process incoming calls would choose CallPoint.  Calls are assigned unique, toll-free phone number for detailed call tracking and reporting.  Businesses can define up to three numbers, all-at-once or sequential, so they don’t miss important customer calls. Pricing is on a per-call basis.

OfferPoint™
OfferPoint allows users to submit details on their needs and get back offers and proposals, giving businesses multiple opportunities to connect with consumers. Businesses with outbound marketing capabilities would use OfferPoint. Businesses are only charged after the user verifies their email address and interest, on a per-lead basis.

Matchpoint President Peter Adams said,

Our new platform allows national companies to target the local landscape with features that deliver what they need to justify an effective ad spend.”

For example, CallPoint provides 800#s to track performance on a campaign and category level.”

Businesses can now bridge that last mile from online search to offline customer.”

Matchpoint’s proprietary VoIP-based technology is one of the only PPC products on the market today. New platform features also include integrated ROI reporting, advanced geographic targeting and campaign management capabilities that allow large and small advertisers to easily monitor and mange the performance of their different campaigns.

We’ve learned a lot about how consumers really want to connect with local business.”

By providing multiple ways to connect with local businesses on matchpoint.com, we create a great search experience for consumers and even better ROI for advertisers,“ said Adams.

Matchpoint local search widgets can be found on thousands of websites that participate in the Matchpoint Publisher network as well as on Matchpoint.com.

Recently named “Most Advertiser-friendly Search Engine” by the SES Awards, Matchpoint was also given an “Outstanding Website WebAward” from the Web Marketing Association this month.

MATCHPOINT NAMED “MOST ADVERTISER-FRIENDLY SEARCH ENGINE”

AT SEARCH ENGINE STRATEGIES CONFERENCE

Matchpoint recognized by peers at search industry’s premier conference

MOUNTAIN VIEW, CA – 2 September 2008 – Matchpoint, a local search service that connects people and businesses, was named today as the SES Awards’ “Most Advertiser-friendly Search Engine” at the Search Engine Strategies 08 conference held in San Jose, California last week.

Judged by a panel of over 30 industry experts, the SES Awards honors outstanding search marketers in 15 categories.  Applicants were measured in four key areas:

•   Innovation in methodology and execution
•   Achieving success goals
•   Excellence in tactical execution
•   Overall approach and category relevance

“The ‘Most Advertiser-friendly Search Engine’ is a highly competitive category,” said Kevin Ryan, vice president, global content director for Search Engine Strategies and Search Engine Watch. “Once the finalists were determined by the SES and SEW editorial teams, our panel of industry peers evaluated the submissions and voted on the winners.  Congratulations to Matchpoint for its accomplishment.”

After the field was narrowed, Matchpoint was chosen over two other finalists. Search Engine Strategies & Search Engine Watch hosted the inaugural SES Awards program to commemorate the 10-year anniversary of the conference. The mission of the SES Awards is to inspire innovation and encourage new ideas.

“Being advertiser-friendly is a natural outcome of our mission to provide a simple consumer experience and deliver the type of local advertising product—clicks, calls or leads—to businesses that work with the way their business works,” said Matchpoint president Peter Adams. “We are honored to receive this award.”

Agreement also expands customer reach for businesses advertising on Matchpoint

Mountain View, California—17 March 2008— Matchpoint, an online service for consumers to find and select businesses, and The Wall Street Journal Online (www.WSJ.com), a leading provider of global business and financial news, today announced an agreement that enables WSJ.com’s users to request competitive offers or proposals from various businesses.

“Most publishers are looking for new ways to monetize their sites beyond what they can do with display advertising,” said Adams. “Our search forms provide publishers with access to new revenue streams while also giving their users a valuable service.”

Matchpoint forms are currently available on WSJ.com’s Careers, Real Estate and Small business sections, enabling users to find and select businesses in a wide range of related categories. “We are excited to add Matchpoint as a new online advertising offering for large and small businesses on The Wall Street Journal Online,” said Pat Rodeawald, director of transactional products for WSJ.com. “Now these businesses have a way to reach our users who match the profile of their target customers and who are searching for services.”

“The Matchpoint platform gives businesses an opportunity to present consumers with personalized and targeted proposals,” said Peter Adams, president of Matchpoint. “Businesses can bid different amounts for the opportunity to be matched with consumers based on how closely a consumer’s needs match the profile of their target customer.” The agreement provides WSJ.com with an additional self-service advertising platform for businesses to use to effectively reach selected target customers.

Matchpoint Unique Benefits
• Matchpoint is pioneering a new way to connect people with needs directly to businesses with solutions.
• The major benefits for each audience segment includes:

o For Consumers: Matchpoint offers consumers a completely private way to describe their needs and request competitive offers and proposals from relevant businesses.
o For Advertisers/Businesses: The Matchpoint marketplace provides any business a new approach to meeting potential customers. Going beyond click-based ad models, Matchpoint provides a way to pay for introductions to consumers whose needs match the profile of their target customers and respond to them with relevant offers or proposals.
o For Publishers: The inclusion of relevant Matchpoint forms or links within its sites’ content provides publishers with a new way to tap into new revenue streams as well as enhance the user experience of their web sites.

# # #

About The Wall Street Journal Online
The Wall Street Journal Online at www.WSJ.com, published by Dow Jones & Company, is the largest paid subscription news site on the Web with one million subscribers worldwide. Launched in 1996, WSJ.com attracts a rapidly growing audience of industry leaders and influentials. The award-winning site provides in-depth business news and financial information 24 hours a day, including breaking business and technology news and analysis from around the world. The site draws on the Dow Jones network of nearly 1,900 business and financial news staff – the largest network of business and financial journalists in the world.

Acquisition of GetVendors.com enhances technology to better match consumers who can anonymously request competitive offers and proposals from 10 million local businesses across the US

Mountain View, California—28 January 2008—Matchpoint, an online service for people to anonymously request and compare offers and proposals from businesses, announced today the beta launch of its service to include over 10 million local businesses across the Unites States. Consumers now have more options to quickly and privately get competitive offers from local businesses in their neighborhoods as well as from major corporations that operate nationwide. The expansion scales a model established by GetVendors.com, which Matchpoint recently acquired. Search portal GetVendors.com is an online resource for consumers looking for household services in California.

“We are focused on providing consumers with a more efficient, and extremely private, way to connect with any of the millions of businesses that can provide the products or services they need,” said Matchpoint President Peter Adams. “The Matchpoint model takes the work off the consumer by putting businesses in a competitive situation to win the consumer’s business, not vice versa.”

From LASIK eye surgeons to gyms to house cleaners, Matchpoint provides consumers with a new way to find and select businesses that can provide them with the products or services they need. Matchpoint’s matching service allows consumers to forego the fatigue that results from using search engines to find relevant businesses as well as the effort that goes into contacting and researching businesses – many of which are not online. Instead, with Matchpoint:
- Consumers describe their needs by filling out a short category specific search form after which they are matched with three to five businesses that match their criteria.
- Businesses then have an opportunity to respond to the consumer’s search through Matchpoint’s proxy message service.
The consumer’s email or personal information is never given out, so they maintain control of the process, evaluate the responses, and can then contact the business(es) directly whenever it is convenient for them.

Users can access the Matchpoint search forms on thousands of websites in Matchpoint’s partner network, where they are placed relevant to the content they are reading.

The Matchpoint model expands on the success seen in key verticals such as finance, health and fitness, to 10 million businesses in nearly 3,000 business categories. Unlike traditional search engines or PPC models, Matchpoint advertisers only pay to have their offer or proposal delivered to qualified prospects that meet their target customer profile.

“There are many local businesses that are not online but are looking to tap into online channels to meet new customers,” said Adams. “Matchpoint now provides local businesses with a much needed bridge that connects them to online prospects via the telephone.”

Integrating the GetVendors technology, Matchpoint now includes a unique method of delivering leads to local businesses over the telephone whenever they are matched to a consumer’s search. Local businesses that are not already registered with Matchpoint can respond to consumers via voice mail messages that Matchpoint delivers to the consumers’ email inbox (the consumer always remains anonymous).

“We are pleased to become a part of the Matchpoint team and see the next evolution of local search expand across all products and services nationwide,” said GetVendors.com CEO Ashish Mohole. “Matchpoint gives consumers an easy way to input their search preferences and get competitive offers and proposals sent to them in a private and quick fashion.”

Local businesses that do the majority of their business over the phone can now utilize Matchpoint to meet new customers online without needing to have a web site or any online marketing expertise.

# # #

Partnership provides MediaSpan with business search and additional revenue streams

Mountain View, California—19 November 2007—Matchpoint, an online service that helps consumers find and select the right businesses, has announced that MediaSpan is the latest to join its growing network of publishers that are looking for a better way to connect visitors to their web sites with the relevant service providers they are looking for.

“Matchpoint provides a very compelling way for visitors of our web sites to confidentially request offers and proposals from relevant businesses,” said MediaSpan Chief Marketing Officer Mark Zagorski. “Matchpoint’s unique consumer proxy model keeps the consumer anonymous throughout the process and in control of their personal information.”

MediaSpan’s network of 1,300+ local radio, television, and newspaper web sites will display Matchpoint’s contextually relevant text links or forms, giving consumers the ability to anonymously request competitive offers or proposals from a wide range of businesses ranging from financial services to health and fitness.

“As our media partners drive more of their business online, they are looking to generate revenue while also ensuring a great customer experience,” said Zagorski. “By incorporating Matchpoint’s service into our sites and positioning its web forms in contextually relevant locations, MediaSpan gains the ability to give our visitors a great new way to find and select businesses they are looking for. It also provides our partners with additional revenue streams that are scalable.”

“Businesses of any kind can use the Matchpoint marketplace to go beyond buying clicks or impressions and instead meet consumers that match the profile of their target customers at the time they are looking,” said Matchpoint President Adams. “We have businesses ranging from the local Lasik eye surgeon to major financial institutions using the marketplace to profitably acquire customers online with a lot less risk and effort than other forms of online advertising.”

# # #

About MediaSpan
MediaSpan Online Services provides a comprehensive suite of online marketing solutions and enables 1300+ local radio, television and newspaper client partners to deliver their content and promotions to anyone.