Matchpoint Evolves Ad Product, Integrates Widgets

The Kelsey Group’s Michael Boland recently wrote about Matchpoint’s additional new product offerings.

Matchpoint will soon be rolling out a new set of ad products to complement its flagship online lead-gen forms. On its own site, it will integrate more of an IYP setup with searchable business listings. With each search results page, a lead-gen form will be offered that is germane to the category searched.

This broadens the appeal of its destination local search site and gives users the option of calling a business or filling out a quick form that qualifies their needs and prompts a set of businesses to respond (user contact info kept confidential—more on its lead-gen product strategy here).”

It’s great to see that a prominent analyst like The Kelsey Group gets our product and distribution strategy.

Parenting magazine, page 29 of the August 2008 issue states “A SITE WE LOVE” and clearly gives Matchpoint kudos for our service’s ease of use and privacy.

Since you clearly don’t have time to track down carpet cleaners for quotes, they can come to you via Matchpoint.com. Click on a type of service (and there are a lot!) and fill out a little form with what you need. Within a few minutes, you’ll have several quotes from local businesses, but they won’t have your personal info (the site’s the intermediary until you make a decision). Plus, it’s totally free.”

I couldn’t have said it better myself. Jump in the next time you need to find a service provider and try Matchpoint for yourself.

Matchpoint Partners With The Wall Street Journal Online

Matchpoint links are now found on the Journal’s Careers, Real Estate and Small Business sites. Adotas included a comment from a WSJ online representative.

We are excited to add Matchpoint as a new online advertising offering for large and small businesses on The Wall Street Journal Online,” said Pat Rodeawald, director of transactional products for WSJ.com. “Now these businesses have a way to reach our users who match the profile of their target customers and who are searching for services.”

Matchpoint provides the perfect storm of relevant assistance and lead-generation for users, advertisers and publishers.

March 7, 2008

Going Beyond Search Engine Marketing: Matchmaking for Business

The SmallBusinessTechnology.com blog posted these comments about Matchpoint:

However, for many small businesses, online marketing is still a challenge. Into this void steps in a service like Matchpoint.

Small businesses can use Matchpoint to find a variety of products and services. Matchpoint narrows down their request to 3 – 5 vendors providing what they need. The vendors can choose to contact the small businesses via email or phone. But guess what – the small businesses email and phone information is not given to the service provider — it’s cloaked.”

A small business can utilize the power of online search without having to know anything about the complexities of online marketing or even have a website.

Tuesday, Feb 19, 2008

Matchpoint.com Offers Yellow Pages Alternative

Fredric Paul writes about his recent chat with Peter Adams and the Matchpoint service for small businesses.

I like many parts of this idea. It’s cool to embed phone calls in emails, and smart to protect the privacy of the customers. And apart from a little bit of work, there doesn’t seem to be too much downside for participating companies. You decide what you’ll spend on a lead, and how much you’ll spend overall.

Matchpoint gives small businesses a really easy way to use the Net to acquire customers.

This entry was posted on February 5, 2008 at 1:54 pm

Matchpoint Makes a Play for Local Lead Gen

Greg Sterling posted this on his Screenwerk blog today and goes over the advantages offered by Matchpoint and its challenges.

The approach that Matchpoint has taken is smart and reflective of a deep understanding of the local market. The out-of-the-gate syndication strategy is also smart.”

Matchpoint leverages the phone, both by notifying local merchants that they have prospects/leads and then allowing them to provide detailed responses to the specific requests of consumers, which will theoretically elicit much more information from the local business and lead to a better decision-making process for consumers.

January 30, 2008

Matchpoint Buys Get.Vendors, Pushes Lead Gen

The Kelsey Group analyst and local search industry expert Peter Krasilovsky posted his thoughts on the Matchpoint launch for The Kelsey Group blog as well as his The Local Onliner site.

President Peter Adams says too many companies have focused on the search marketplace vertically. But Matchpoint takes a broader, horizontal view, listing up to 2,000 categories.”

Matchpoint generates leads for any kind of business. The next step up from pay-per-click is pay-per-lead.

Written on January 29th 2008

Matchpoint Launches Local Business Search Service

adotas notes that Matchpoint users have more options to quickly and privately obtain competitive offers from local businesses in their neighborhood as well as major corporations nationwide.

Matchpoint gives consumers the ability to describe their needs by filling out a short category specific search form after which the user is matched with 3-5 relevant businesses. Businesses will then have the opportunity to respond to an inquiry via Matchpoint’s proxy message service.”

Matchpoint advertisers only pay to have their offer or their proposal delivered to qualified prospects that meet their target customer profile.

Tuesday, January 29, 2008

Matchpoint Launches Local Business Search

AltSearchEngines reported on Matchpoint’s service and listed a dozen reasons to give Matchpoint a try in your town. Here are a couple of the highlights.

- The consumer’s email or personal information is never given out so they maintain control of the process, evaluate the responses, and can then contact the business(es) directly whenever it is convenient for them.

- Local businesses that do the majority of their business over the phone can now utilize Matchpoint to meet new customers online without needing to have a web site or any online marketing expertise.”

Consumers now have more options to quickly and privately get competitive offers from local businesses in their neighborhoods as well as from major corporations that operate nationwide.

Tue, 2008-01-29 08:05

Matchpoint helps match providers of products and services

Even FrostFireBUZZ picked up the news on Matchpoint’s new way to find multiple providers of products and services and have them compete to earn your business. Their report was short but sweet.

Matchpoint anonymously connects consumers and businesses with providers of just about any type of product or service via Matchpoint.com or its partner network. This looks like a great way to get providers to compete for your business. Matchpoint will need to gain traction to make this service work.”