Matchpoint will be exhibiting at Ad:Tech in New York City next week. The exhibit floor is open on Monday 11/5 and Tuesday 11/6 and does not require a conference pass – so there is really no excuse not to stop by.

Come see us at Booth #825. We will have a number of demo and sign-up stations available for advertising and publishers to use to get started.

If you are attending the show and would like to meet, just let us know.

ClickZ is running an article about how Matchpoint is helping publishers experiment with lead generation as a way to monetize their content. I think this quote sums it up nicely:

“Publishers that have lots of content and page views are trying to find ways to generate additional dollars that are typically being allocated to search engine marketing,” said Adams.

Other than the major search engines, most publishers and site owners are not really participating in the explosive growth that search engine marketing has seen over the past five years. By joining our partner network and adding Matchpoint search forms to relevant content, publishers can start to change all of that.

Today we launched a number of new self-service features that allow businesses of all shapes and sizes to sign up and start participating in the marketplace within minutes. Businesses can now self-serve their way through opening an account, setting up a campaign, and paying for leads with a credit card.

So no matter if you are a real estate agent, Yoga studio, or a major insurance company, you can now get started using Matchpoint to generate qualified leads 24 hours a day, seven days a week.

Just sign up and give it a try for yourself. We’re now open for all businesses.