Lead generation, pay-per-call and pay-per-click ad products are integrated
under a unified ad management portal for local advertisers

MOUNTAIN VIEW, CA – 4 November 2008 – Matchpoint, a local search service that connects people and businesses, announced today the next version of its advertising platform that now integrates three local online advertising products into the Matchpoint AdCenter – the company’s award winning ad management portal. Ad products now offered to local advertisers include:

TrafficPoint™
Advertisers looking to direct high quality traffic to their website or form would use TrafficPoint.  Ads receive priority placement in search results and unique destination URLs enable tracking and data passing. Businesses are charged on a per-click basis.

CallPoint™
Businesses that can process incoming calls would choose CallPoint.  Calls are assigned unique, toll-free phone number for detailed call tracking and reporting.  Businesses can define up to three numbers, all-at-once or sequential, so they don’t miss important customer calls. Pricing is on a per-call basis.

OfferPoint™
OfferPoint allows users to submit details on their needs and get back offers and proposals, giving businesses multiple opportunities to connect with consumers. Businesses with outbound marketing capabilities would use OfferPoint. Businesses are only charged after the user verifies their email address and interest, on a per-lead basis.

Matchpoint President Peter Adams said,

Our new platform allows national companies to target the local landscape with features that deliver what they need to justify an effective ad spend.”

For example, CallPoint provides 800#s to track performance on a campaign and category level.”

Businesses can now bridge that last mile from online search to offline customer.”

Matchpoint’s proprietary VoIP-based technology is one of the only PPC products on the market today. New platform features also include integrated ROI reporting, advanced geographic targeting and campaign management capabilities that allow large and small advertisers to easily monitor and mange the performance of their different campaigns.

We’ve learned a lot about how consumers really want to connect with local business.”

By providing multiple ways to connect with local businesses on matchpoint.com, we create a great search experience for consumers and even better ROI for advertisers,“ said Adams.

Matchpoint local search widgets can be found on thousands of websites that participate in the Matchpoint Publisher network as well as on Matchpoint.com.

Recently named “Most Advertiser-friendly Search Engine” by the SES Awards, Matchpoint was also given an “Outstanding Website WebAward” from the Web Marketing Association this month.