Microsoft has released a study that surveys small business owners about their attitudes towards search engine marketing. This is my favorite quote:

… seven in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign…

The take away is that search marketing (and all the keyword/bid/auction voodoo that goes along with it) is very confusing and difficult for small business owners who do not have time to wrap their head around it.

Luckily businesses can get the benefits of search marketing but skip all that complexity by signing up and promoting their business at Matchpoint.com.